Are celebrities overused in advertising?
Samsung Galaxy S20+ BTS Edition And Galaxy Buds+ Now Official, Priced At RM4,399 And RM899 Respectively
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BTS Star in Ad For Samsung Sustainability Campaign – Billboard
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LG SIGNS INTERNATIONAL K-POP SENSATION BTS AS GLOBAL MOBILE AMBASSADORS
Desy Seppälä Thesis - article - K-Pop Marketing Strategy: BTS Desy Seppälä Haaga-Helia University of - Studocu
Samsung makes big marketing push with Kpop super band BTS - SamMobile
Samsung Seeks More Vibrant Marketing via Collaborations with BTS, Other 'Hallyu' Stars