Gold jewellery is trending among China's Gen Z

Is the necklace watch 2023's hottest timepiece trend? Watches and Wonders saw 400-year-old chain and pendant 'sautoir watch' styles make a sparkling high jewellery comeback – and Gen Z are sold

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It's fashionable now as Chinese youth drive hard gold trend - SHINE News

5 Cool Jewelry Brands Catering To Gen Z Shoppers

Why customisation matters to Chinese millennials - Market Me China®

China's Gen Z Is Trying to Leisure-Shop Way Out of Jobless Blues - Bloomberg

What Will Drive China's Consumer Gold Demand in 2023? - India's leading B2B gem and jewellery magazine

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China's Millennials No Longer Interested in Pure Gold Jewelry

For Chinese Millennials Jewellery is More Than Sexy Elegance: It's a Savvy Investment – Luxury Conversation