In 2021, #luxurybrands like LVMH, Prada, and Cartier joined forces to create the Aura Blockchain Consortium. The consortium will use…
No more fakes: LVMH, Cartier and Prada team up to adopt blockchain
LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
Partnerships
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH, Cartier And Prada Partner To Fight Counterfeits, Invite Other Luxury Brands To Join
AURA – The Aura Blockchain Consortium
Report Library
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it