Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
The blockchain playbook: From LVMH's Aura to Arianee
LVMH to acquire majority stake in Off-White — TFR
LVMH Launches First Blockchain-based Product Tracking
LVMH Creates Virtual Ambassador for the 2022 Innovation Award —
LVMH on 'a very good track' for first half, CEO says
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Tangles of the Supply Chain: Counterfeits, Blockchain, Louis Vuitton, Maersk and VeChain - Equities News
LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH
LVMH creates blockchain technology to track luxury goods and fight fakes
Report: Louis Vuitton, Christian Dior Owner Develops DLT Project With ConsenSys and Azure