After Kris Wu, Louis Vuitton Picks New China Ambassadors

PR mistakes that foreign brands made in China: why they occur, how to manage and prevent them, by Daxue Consulting

Kris Wu as Burberry's New Brand Ambassador - BagAddicts Anonymous

Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …

What Does China's Crackdown on Celebrity Culture Mean for Luxury? – WWD

Great news! Largest LV store in China makes history with $22 million sales in August - Luxebook

First look: Kris Wu is the new face of Louis Vuitton

The Rise and Fall of a Chinese-Canadian Pop Star

Global brands such as Porsche and Bvlgari drop Kris Wu as their brand ambassador

What Kris Wu's fall says about the future for brand-celebrity relationships in China

What pandemic? This single Louis Vuitton store in Shanghai is all set to make a record breaking $22 million in sales for August alone - Luxurylaunches

Report Library

Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy

After Kris Wu, Louis Vuitton Picks New China Ambassadors