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JIMIN DATA on X: leading international news channel & one of the best known news brands in Europe, Euronews, highlighted Jimin as a representative example of how luxury brands are boosting sales

The Power-Coupling of K-Pop and the Luxury Sector - BurdaLuxury

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

Valentino and Dior bet on K-pop amid China tensions. Will it pay off?

Valentino and Dior bet on K-pop amid China tensions. Will it pay off?

K-Pop Stylists Reveal The Actual Reasons Why Idols Need To Wear Expensive Outfits Made By Professional Fashion Designers - Koreaboo