Kris Wu, Luhan, Yang Mi, Cai Xukun, Zhou Dongyu – the Chinese celebrities helping Western luxury brands like Gucci, Louis Vuitton and Cartier conquer Chinese millennials
Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …
Is China Rap Superstar Kris Wu Too 'Street' for Louis Vuitton?
Global brands such as Porsche and Bvlgari drop Kris Wu as their brand ambassador
Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy
6 Male Brand Ambassadors in China You Need to Know
The rise of Asian brand ambassadors: Why luxury brands are looking East
First look: Kris Wu is the new face of Louis Vuitton
What Does China's Crackdown on Celebrity Culture Mean for Luxury?
After Kris Wu, Louis Vuitton Picks New China Ambassadors
Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …
Happy birthday to Kris Wu – we celebrate the fashion…
The Rise and Fall of a Chinese-Canadian Pop Star
The Rise and Fall of a Chinese-Canadian Pop Star
Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy