WHY] Why do Koreans love luxury brands so much?
What China's reopening means for luxury brands – The China Project
Tiffany & Co. unveils BTS star Jimin as brand ambassador
French Fashion Brand Ami Appoints Enhypen As First House Ambassadors
BTS for Louis Vuitton, Blackpink's Jisoo for Dior: why luxury brands are choosing Asian celebrities as their global ambassadors
Valentino and Dior bet on K-pop amid China tensions. Will it pay off?
Why are Luxury Brands Gravitating Towards Indian Celebrities as their Global Brand Ambassadors?
Move aside Europe and USA. It's time to welcome the Asian ambassadors
The rise of Asian brand ambassadors: Why luxury brands are looking East
14 K-pop idols we love that are crowned luxury brand ambassadors now
15 K-pop Idols Who Are Loved By Luxury Brands - HELLO! India
South Korea Is Luxury's Next Big Opportunity – WWD
The Rise of Asian Ambassadors Across Luxury Brands
These Korean celebrities are brand ambassadors of luxury fashion labels, Lifestyle News - AsiaOne
Forget Hollywood. There's a new global brand ambassador