Richemont, LVMH and Prada join forces to create global Aura

LVMH, Prada and Cartier join forces on blockchain

What's Next for Luxury Brands and Blockchain

LVMH Already Has a Metaverse Ambassador

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

LVMH, Cartier And Prada Partner To Fight Counterfeits, Invite Other Luxury Brands To Join

Louis Vuitton, Cartier, Prada push blockchain to curb fake goods

Partnerships

Aura Blockchain's Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

Richemont, LVMH and Prada join forces to create global Aura blockchain consortium

Aura Blockchain Consortium and Temera announce strategic collaboration

LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain

Prada - Today, the #PradaGroup together with LVMH and Cartier, part of Richemont, announced the creation of the #AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry. The

LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain

LVMH, Prada and Cartier develop the world's first global luxury blockchain

Partnerships