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Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
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Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z — Équité
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
j-hope and Jimin take Paris for Louis Vuitton, Dior, and Hermes during Fashion Week
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j-hope and Jimin take Paris for Louis Vuitton, Dior, and Hermes during Fashion Week
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora