How Dad Shoes Turned New Balance Into A $5 Billion Brand

Why is everyone buying New Balance sneakers? The 'dad shoe' is right on trend, has had high-profile collaborations and was worn at the Fifa World Cup

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What are your thoughts on the “dad shoes”? What's your favorite running shoe to wear casually? : r/Sneakers

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Why is everyone buying New Balance sneakers? The 'dad shoe' is right on trend, has had high-profile collaborations and was worn at the Fifa World Cup

How New Balance Transcended Dad Shoe Status

How New Balance fathered the dad shoe trend

How New Balance Reinvented Its Brand for the Future

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How Dad Shoes Turned New Balance Into A $5 Billion Brand

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