3 pillars of digital luxury - by Ana Andjelic

Luxury x Culture - by Ana Andjelic

Ana Andjelic on LinkedIn: 2 x 2 OF CULTURE , OR how to explain popularity of…

In-Depth: Ana Andjelic On The Business Of Aspiration & Why Consumers Now Care About The Planet

Ana Andjelic on LinkedIn: 2 x 2 OF CULTURE , OR how to explain popularity of…

The Web3 playbook for brands - by Ana Andjelic

Ana Andjelic on LinkedIn: For ESPRIT's 1985 Spring catalog, Oliviero Toscani created the now famous…

Web3 – What Does It Mean for Brands? – In conversation with Ana Andjelic

Anthology, 2010–2020 - by Ana Andjelic

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules.

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands [Book]

Five pillars of a successful content strategy, by Ana Andjelic

The Web3 playbook for brands - by Ana Andjelic

Marvel and Mattel: Brand-building for retail., Ana Andjelic posted on the topic

3 pillars of digital luxury - by Ana Andjelic