Mastering the Art of Luxury Brand Marketing by Louis Vuitton

Glion student talks luxury internship - Glion

Louis Vuitton Business Model Evolution

5 Luxury Brand Marketing Must-Reads

Louis Vuitton Watchmaking Factory Tour

Decoding Luxury: The Timeless Elegance of Louis Vuitton

The Art of Written Elegance: How Luxury Brands Master the Language of Exclusivity, by Edward Frank Morris

A City and a Fashion Empire Come Together Over Art - The New York Times

Looking at Andy Warhol’s legacy as maker and muse, this book offers a critical examination of the coalescence of commerce and style. Merchants of Style explores the accelerating convergence of art and fashion, looking at the interplay of artists and designers, and the role of institutions—both public and commercial—that have brought about this marriage of aesthetic industries. The book argues that one figure more than any other anticipated this.

Merchants of Style: Art and Fashion After Warhol [Book]

LUXURY BRAND MANAGEMENT

Storytelling, The Key Success Factor for Luxury in China - Fashion China

Why We Spend More For Luxury Watch Brands

Quiet is the new loud: Why stealth marketing is trending